EP 15 - The Secret Formula to Building a BIG Brand

How do you build a brand that has “god status” in your industry? Is it a privilege that is only available to the chosen few, or is there a formula that we can use to replicate this for ourselves? In today’s episode, we dive in to the topic of brand equity and talk about what it IS, why it’s important, and how we can build it for ourselves. If you’re looking to expand the influence of your brand and haven’t quite figured out how to do it yet, you’ll definitely want to tune into today’s episode!

Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you :)