EP 14 SOTL GLOBAL MOVEMENT at PCA

Introduction (00:00 - 00:18)

- Mike Ficara welcomes Sisters of the Leaf to the show

 

About Sisters of the Leaf (00:20 - 02:07)

- Sisters of the Leaf is a global movement that started in Greece in 2017.

- Mission: Introduce more women to the cigar world, educate both men and women in cigar culture.

- Advisory board includes women from various industries.

- Emphasis on breaking stereotypes and fostering camaraderie.

 

Cigar Culture and Networking (02:07 - 03:51)

- Cigar culture as a universal language that transcends politics and religion.

- Encouraging inclusivity and conversations through cigars.

- Anecdote about the positive impact of cigars on business relationships.

- Support for PCA (Premium Cigar Association) against FDA regulations.

 

Educational Initiatives (03:51 - 08:11)

- Introduction to the Tobacco University's online Master School by Sisters of the Leaf.

- Opened to the public for individuals not directly involved in the cigar industry.

- Highlights the importance of education in fostering meaningful conversations.

- Launch of a global research project on the benefits of cigar smoking on social health.

 

Cigar Culture Worldwide (10:17 - 12:16)

- Discussion on the relaxed atmosphere of cigar smoking in different countries.

- Greece cited as an example where people often smoke in various establishments.

- Emphasis on the universal appeal of cigars bringing people together.

- Invitation to join an upcoming event and network with Sisters of the Leaf.

 

Conclusion (12:16 - 12:48)

- Invitation to follow Sisters of the Leaf on Facebook and Instagram.

- Information on becoming a member for free on their website.

https://www.instagram.com/sisters_of_the_leaf/