EP 139 | How Events Impact GTM Strategy: What a CMO Really Thinks

Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.

But without that insight, it's hard to know where your event program really stands—or how to level it up.

Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals, and what a “wildly successful” event looks like from the top down.

Expect to hear:

✅ Where events actually fit in modern GTM planning

✅ What moves the needle—and what CMOs wish event marketers would stop doing

✅ How to reverse engineer event success based on executive expectations

If you want a seat at the table, start by understanding how the C-suite sees the game—join us live!

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Connect with John
On his LinkedIn: https://www.linkedin.com/in/johnseeds/

Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined