EP 137 | From Goals to Game Plan: Real Event Strategy in Action
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EP 137 | From Goals to Game Plan: Real Event Strategy in Action
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Event marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution.
But translating high-level goals into a measurable, aligned plan? That’s where most teams get stuck.
In this live strategy session, Matt Kleinrock and Pablo Gonzalez bring the Event Success Framework to life—showing how to bridge the gap between ambition and action, one stage at a time.
You’ll walk away with:
✅ A step-by-step breakdown of how to align stakeholders, goals, and KPIs
✅ How to reverse-engineer your entire event using budget, resources, and pipeline goals
✅ The real conversations and strategic decisions behind event success
Listen in and watch strategy in motion, so you can plan with clarity, lead with purpose, and drive better results in 2025.
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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined