EP 130 - Product Localization with Alexander Murauski

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.

We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.

Join Matt and Moshe as we chatted with Alexander about:

• His journey to founding Alconost and building localization solutions
• Why localization matters for global products
• Planning and roadmapping for multilingual launches
• Technical considerations such as resource separation, font and file formats, and internationalization
• Best practices for white-labeled software and client-specific terminology
• The role of localization management platforms and recommendations for some
• Integrating localization with source control and development workflows
• How AI and LLMs are transforming translation pipelines
• The importance of context, glossaries, and UX copy editors
• Quality assurance and the evolving role of translators
• Where to start: focusing on the main user journey
• Alexander’s advice for product teams and common pitfalls to avoid
• And much more!

You can connect with Alexander at:

• LinkedIn: https://www.linkedin.com/in/amurauski/
• Alconost: https://alconost.com/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

• Product for Product Podcast - linkedin.com/company/product-for-product-podcast
• Matt Green - linkedin.com/in/mattgreenproduct/
• Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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