EP 11 - The History of Mother’s Day & How It Became a Marketing Phenomenon

Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment?

In this episode of Marketing Made Clear, we unravel the surprisingly ancient origins of Mother’s Day - tracking it from Greek goddesses and Roman parades, to Victorian churches and finally to the juggernaut it is today: a multi-billion-pound industry powered by emotional advertising and... questionable brunches.

We explore:

• Why ancient Greeks were the original mother-lovers
• How the Victorians unintentionally paved the way for Mothering Sunday
• Anna Jarvis: the founder of modern Mother’s Day (and its fiercest critic)
• How brands like Hallmark, P&G and Pandora turned maternal gratitude into marketing gold
• Whether the commercialisation of Mother’s Day is a clever campaign or a cynical cash-in

Expect a deep dive full of storytelling, insight, and the return of MAIT - the rogue AI with truly awful mum jokes.

It’s engaging, informative, and just the right side of hilarious (we hope). So if you're a marketer, a student of the craft, or simply someone who’s ever panic-bought flowers at a petrol station… this one’s for you.

Marketing Made Clear

Marketing Made Clear is a podcast for anyone looking to understand the world of modern marketing!

My name is Will Green MA MBA and I want to help you learn the fundamentals you need to succeed in the ever-evolving world of marketing.

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