EP 104: How AI Search Is Creating New Listing Opportunities

In this episode, my guest is Detroit team leader Michael Perna, one of the most prolific agents in the country with more than 8,000 transactions. Michael explains how AI search is already creating bottom of funnel listing opportunities and how he is building thousands of high intent service pages to rank in ChatGPT, Claude, Perplexity, and Gemini. He breaks down his blueprint for AEO, GEO, reviews, trust signals, and the tech stack that drives results.

Book Recommendation:

• Good to Great by Jim Collins

Resources Mentioned

• ChatGPT (Advanced Plan)

• Claude (Advanced Plan)

• Perplexity Pro

• Gemini via Google Workspace

• Nano Banana (Gemini image generation)

• Sora

• Moz Local

• BrightLocal

• Bio Visibility Optimizer GPT - https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer

Guest: Michael Perna

Instagram: https://www.instagram.com/thepernateam

Website: https://www.thepernateam.com/

YouTube: https://www.youtube.com/@MichaelPernaTV

Facebook: https://www.facebook.com/michael.perna.35

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

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