EP 002 - 9 Tips For Email Marketing

Full Show Notes - https://overlandmarketingpodcast.com/podcast/episode-2-9-tips-for-email-marketing/

Email Marketing Isn’t dead

• Collect email from your visitors
• According to to Statista 306B emails are sent and received everyday
• Mailchimp was bought out for 11B

#1 Scrub your list

- If they’re not opening scrub your unopened emails, only send to people who are opening them. If a large percentage are unopened they will eventually hit spam

#2 Use casual subject lines

- Instead of being really proper like “The most useful widget for camping” use “check out this widget that can make camp fun again”

#3 Get followers to your social platforms

- Solicit following and sharing on social media

- Increases followers and engagement

#4 Follow up on abandoned cart rate

- Have a system for following up on abandoned carts (Shopify / Privy)

- Offer a one time discount

#5 Keep emails short and to the point

- Under 200 word emails have an open rate of 7-38%

#6 Send emails early in the morning

- Send around 6 am have a better chance of being opened first thing int he morning

#7 Add value even when you’re selling

- Offer stories or tips to dow with the experience and how to use the products

- Make people feel excited about getting out and experiencing their adventure with your products

#8 Resend to unopened email

- Change the subject line

#9 Add countdown timers inside your emails

- Only do this if you’re selling something, there is a promo and the product is running low