[EO San Francisco] Building a Resilient Financial Advisory Practice and Navigating Uncertainty With Will Richardson

Will Richardson is a Financial Advisor with Pacific Prosperity Partners under the Northwestern Mutual umbrella. He helps individuals and families navigate uncertainty through thoughtful, long-term financial planning. Having started his career during the 2008 financial crisis, Will brings firsthand experience guiding clients through market volatility and major life transitions. He is also the host of the 10X Podcast, where he shares insights on communication, leadership, and building resilient advisory practices.

In this episode…

Uncertainty has a way of exposing the cracks in some of the most successful businesses. When markets swing, headlines fuel anxiety, and clients feel uneasy, what can help a financial advisory practice remain stable and continue to grow?

For Will Richardson, a veteran financial advisor, the answer starts with having a plan built for turbulence, not perfection. He explains that market drops, political shifts, and ominous headlines are not exceptions but regular features of the financial landscape, and resilient practices prepare clients for that reality upfront. When expectations are set correctly, uncertainty becomes something to navigate calmly rather than something that derails long-term decisions.

In this episode, John Corcoran is joined by Will Richardson, Financial Advisor with Northwestern Mutual's Pacific Prosperity Partners, to discuss building a resilient financial advisory practice in uncertain times. They explore how advisors can help clients stay focused during market volatility, why long-term planning matters more than decisions based on the latest headlines, and lessons learned from starting a career during major economic downturns.