ELM w/ Kristen Pursley - Dobrusin Law

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Season 2, Episode 12: Protecting Your Ideas with Kristen Pursley, President of Dobrusin Law

In this episode, we sit down with Kristen Pursley, President of Dobrusin IP Law, a women-owned intellectual property boutique firm based in Pontiac, Michigan. Kristen specializes in helping innovators, founders, and growing companies protect what they create — from patents and trademarks to copyright strategy and tech transfer guidance.

We talk about:

• Why every business — no matter the size — should think about intellectual property early
• The key differences between patents, trademarks, and copyrights (in plain language)
• Common mistakes entrepreneurs make when DIY-ing IP (and how to avoid them)
• How strong IP strategy can make you more attractive to angel and venture investors
• Practical, budget-friendly steps founders can take right now to start protecting their work

Whether you're launching your first product, scaling a startup, or preparing to pitch investors — this conversation will help you think smarter about protecting your value and your vision.

#EntrepreneurLikeMe #DobrusinLaw #KristenPursley #IntellectualProperty #ProtectYourIdeas #SmallBusinessSupport #GreatLakesBay

Sponsored by the Michigan Economic Development Corporation (MEDC) – Make it in Michigan with the support of a robust partner network designed to help entrepreneurs succeed. Learn more at michiganbusiness.org.

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