E84: Trusting Your Intuition in PR and Business Growth with Carrie Eddins
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E84: Trusting Your Intuition in PR and Business Growth with Carrie Eddins
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In this uplifting and wisdom-filled episode, Emma is joined by Carrie Eddins, a self-taught holistic PR expert known for her intuitive approach to media visibility. Carrie shares how trusting her instincts has helped her clients land major TV and radio appearances, from BBC Breakfast to national newspapers. all without following traditional PR “rules.”
Carrie dives deep into the power of intuition, explaining why it’s the best business sat nav you can have, and how fear and perfectionism often hold entrepreneurs back from showing up in the media.
The conversation covers how to approach PR with heart and strategy, how to use B2B and trade media as powerful visibility tools, and how to build resilience when putting yourself out there publicly.
This is a must-listen episode for entrepreneurs, authors, and coaches ready to step into the spotlight authentically and grow their business through soulful PR.
Key Takeaways
- Intuition beats logic - your gut is often the best guide in PR and business decisions.
- You don’t need to be “perfect” to be seen in the media - authenticity connects more deeply.
- Safety and mindset matter - feeling safe to share your story helps you communicate with confidence.
- Don’t read the comments! - protect your energy and focus on your mission.
- B2B and trade press are goldmines - niche publications often deliver stronger leads than mainstream media.
- Talk from the scar, not the wound - share stories that have healed to create impact without re-traumatising yourself.
- Your book is an evergreen PR tool - tie it into current news or themes to keep it relevant long after launch.
- Everyone starts somewhere - if someone else can do it, so can you.
Connect with Carrie here:
www.theblondepreneur.com
Want to connect? Find me here:
Instagram: https://www.instagram.com/iamemmahine
Linkedin: https://www.linkedin.com/in/emma-hine
Website: https://www.emmahine.co.uk
You Tube: https://www.youtube.com/@EmmaHineStrategy