E.82 - Why Most Sales Teams Lose + How to Build One That Multiplies Impact w/Chris Bair

If you think sales leadership is about closing deals and yelling “hit quota,” you’re already losing.In this episode, Chris Bair breaks down what actually makes a high-performing sales team in 2025. From cold-calling at the top to building a culture of multipliers—not passengers—Chris doesn’t sugarcoat what it takes to win.We get into:Why outbound is still your edge (and why most teams get it wrong)How to build discipline without killing team moraleThe power of empathy—and why it’s not softCoaching reps who can coach themselvesCreating a team that wants to win togetherWhether you’re a founder trying to scale, a sales leader fighting for results, or a rep who wants morethis one’s for you.Watch it. Take notes. Then go run through a wall.Connect with Richard: https://www.linkedin.com/in/richwash/Connect with Chris: https://www.linkedin.com/in/christopherabair/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_appRead Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/Subscribe for more episodes like this #SalesLeadership #GTMStrategy #StartupGrowth #ChrisBair #WMYT #Whatmakesyoutick #ticktalent #podcastChapters00:00Introduction and Personal Motivations02:51The Importance of Helping Others06:04Understanding Customer Needs09:00Sales Methodologies and Personal Growth12:11Marginal Gains in Sales Performance14:57Leadership Evolution and Challenges23:50Maintaining Relevance as a Leader25:22Empowering Sales Teams for Innovation28:17The Importance of Outbound Sales29:08Coaching and Leadership Principles30:25Navigating Outbound Challenges34:51Building a Disciplined Sales Culture37:29Attracting and Selecting Top Talent45:21The Role of Empathy in Leadership