E82: Followers Don’t Pay the Bills: Marketing Gets You Seen Sales Gets You Paid

In today’s episode of Dream Business Dream Life, we’re breaking down the real difference between marketing and sales and why you need both working together if you want to scale your business without the burnout.

So many entrepreneurs pour endless hours into social media, content, and “being visible,” yet still struggle to make consistent income. Others are amazing at selling but stuck in a constant hustle, manually chasing leads. Sound familiar?

This episode will help you bridge the gap between getting noticed and getting paid. You’ll learn how to create a system that works for you...one that blends automation with connection, and strategy with ease.

Because a dream business isn’t built by doing more. It’s built by aligning your energy, strategy, and systems so your business supports your life, not the other way around.

In this episode, you’ll learn:

• The key difference between marketing and sales (and how they complement each other)
• Why great marketing without a sales process leads to followers, not income
• Why strong sales without marketing leads to burnout and “feast or famine” cycles
• How to map out your customer journey from stranger to client
• A simple weekly exercise to find your biggest growth gap and fix it fast
• The mindset shift that turns hustle into harmony

“Marketing brings people in. Sales brings them home.”

Action Step:

Grab a notebook and map out your current marketing and sales journey.

• Column 1: How do people find me?
• Column 2: How do people buy from me?

Identify the gap and choose one small improvement to make this week.

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website: https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy