E48 Marketing & Paid Advertising For Your Podcast

Your podcast deserves to be heard — not just discovered by accident.

At some point, organic growth reaches a limit. That’s when strategic paid promotion expands your audience with intention and precision.

Episode Summary

Up to now, your growth has been organic — showing up, sharing value, connecting with your listeners.

This episode is about stepping into your next level of influence by investing in paid marketing and advertising that puts your podcast in front of the people already searching for what you teach.

Paid promotion isn’t about “boosting reach.” It’s about matching your message with the right listeners — at the right moment — on the platforms they already trust.

This works best after you know your audience and what episodes they respond to most.

What We Cover

🔹 When paid marketing actually makes sense (and when it doesn’t)

🔹 Why your ideal listener is usually a past version of you

🔹 How to find podcast platforms that offer built-in paid advertising

🔹 The difference between broad “audience expansion” vs. targeted placement

🔹 Why starting small gives you better data — and better returns

Key Idea

Paid advertising is most effective after you deeply understand your listener.

Once you know who you’re talking to, paid promotion simply amplifies the connection.

Your 13-Minute Action Step

1️⃣ Create a listener account on several podcast platforms (not just where you host).

Spotify • Apple • Overcast • Pocket Casts • Goodpods • etc.

2️⃣ Pay attention to how ads appear to you as a listener:

• Which ones feel inviting?
• Which ones feel pushy?
• Which ones actually make you curious?

3️⃣ Now sketch your first paid promotion:

• Who is this for?
• What transformation are they looking for?
• Which episode(s) should new listeners start with?

4️⃣ Choose one platform to test with a small budget.

Start with clarity → then amplify.

Want Support While You Scale?

If you’d like guidance shaping your message, designing your listener journey, or choosing the right paid strategy for your show:

👉 https://influencersformula.com

This is where you can work with Donna & Ben — and learn how to grow your podcast with clarity, confidence, and purpose.