E47 Producing a Commercial For Your Podcast

A great podcast commercial helps your listeners understand how to take the next step with you.

It builds trust, positions your value, and opens the door for deeper engagement.

Episode Summary

You’ve already done the hard work: defining your message, your promise, and the transformation you help people create.

Your commercial is simply the short version of that — a 30–60 second invitation.

Most podcasters avoid commercials because they feel salesy or complicated.

But a commercial isn’t about pressure — it’s about clarity.

When you clearly articulate who you help and how you help them, the right listeners lean in.

A commercial can:

• Play inside your own episodes
• Be shared on other shows
• Run on radio or streaming stations
• Reinforce your authority — without you needing to be present live

This is how your podcast begins to work for you.

Key Takeaways

🔹 You already have the content.

Your intro + your core message = the foundation of your commercial.

🔹 It’s about invitation, not persuasion.

You’re helping your listener understand the next step, not pushing a sale.

🔹 Keep it simple.

30–60 seconds. Clear problem. Clear promise. Clear path.

🔹 Your voice builds trust.

Use the same tone and presence you use on your show.

🔹 Let the commercial travel.

Run it across episodes, platforms, collaborations, and radio syndication.

Your 13-Minute Action Step

1️⃣ Open your podcast script or episode outline.

2️⃣ Highlight the promise you open your show with.

3️⃣ Rewrite it into a 30–60 second spoken invitation.

4️⃣ Record it in your normal voice — no “presenter voice” required.

5️⃣ Upload it as a pre-roll or mid-roll, or send it to the station for rotation.

Done is better than perfect.

Connection comes through authenticity — not production polish.

Next Step

If you’d like support crafting and distributing your commercial — or want help using your podcast to build your business:

👉 https://influencersformula.com

That’s where you can connect directly with Donna & Ben and get guidance on next-level authority, visibility, and podcast impact.