E44. Dr. Narges Horriat on Building Trust and Staying Grounded in Plastic Surgery

Dr. Horriat joins us on Next Level Practices at the Aesthetic Meeting 2025 in Austin to share her remarkable journey: from aesthetic surgery fellow to becoming the first female associate at the Bengtson Center in Grand Rapids, MI.

Dr. Horriat shares how aligning with a practice that values natural, elegant, and sophisticated results has shaped her career, and how her identity as a young, female surgeon resonates with patients seeking subtle, athletic beauty. We talk about the growing demand for female providers, the evolving trends toward "yoga bodies" and minimalist results, and the role injectables and non-invasive procedures play in building long-term relationships with patients.

Plus, we also dive into:

• The impact of AI in aesthetics, both as a clinical tool and a credibility challenge

• How younger surgeons can learn from the past without being stuck in it

• Why humility and patient connection are non-negotiables for success in private practice

If you're a provider navigating your early years in practice or curious about where aesthetics is heading in 2025 and beyond, this episode is a must-listen!

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