E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

Persuasion can have a huge impact on your sales.

But how do you use persuasion without being sleazy or manipulative?

Well, David Aaronson of Digital Inbound has the answer.

As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.

In this episode, you'll learn:

• How the human brain works when it comes to making decisions
• 7 principles to persuasion that you can use in marketing, sales, and everyday life
• How to change your sales approach to be more persuasive

You can find David at Digital Inbound and on LinkedIn.

https://www.digitalinbound.com/influence

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