E358 David Born: Making Licensing Strategic, Viable, and Scalable

David Born is the Founder and CEO of Born Licensing, Born to License, and Learn to License, an integrated licensing ecosystem that redefines how brands understand, access, and unlock the value of entertainment intellectual property (IP). An industry innovator with nearly two decades of experience across both brand and agency sides, David specializes in making licensing strategic, viable, and scalable, helping brands to use IP as a meaningful business growth driver across marketing and commerce.

Founded more than 10 years ago, Born Licensing is the go-to agency for creative and advertising partners seeking to license iconic characters and entertainment IP for campaigns. Building on that foundation, David launched Born to License in 2024, an end-to-end licensing management company that acts as a strategic partner for manufacturers and businesses, alongside Learn to License, a comprehensive education platform.

Throughout his career, David has collaborated with top global brands including Uber, Disney, Google, Warner Bros., Paramount, Hasbro, Mattel, and Samsung among many others, as well as emerging direct-to-consumer brands like Hippo Blue, Plum Deluxe Tea, Steven Singer Jewelers, Elihome, WOLFpak, and Keepsake Cards, converting them into beloved brands by consumers and licensors alike.

David regularly shares expert insights on news, trends and opportunities through his Born to License podcast and content channels, and mentorship work. He serves as a Licensing Mentor for Daily Mentor (founded by Shark Tank Australia’s Davie Fogarty) and has been recognized as an industry leader by License Global as a Top 40 Under 40, featured in Licensing.biz’s Power 50 list, and as one of Brands Untapped’s Top 100.