E35: Protecting the Business You've Worked So Hard to Build with Tom O'Malley

Business protection is one of those topics most founders know they should think about… but often don't, until it's too late.

In this episode of Creating the Curve, Anna Bravington is joined by Tom O'Malley, business protection advisor and self-confessed industry misfit, for a refreshingly honest conversation about what business protection really is, why it's so misunderstood, and why putting it off can leave huge gaps in your business.

Tom shares how he stumbled into business protection himself, why it's a massively underserved area, and why empathy, trust and human conversations matter far more than suits, jargon and scare tactics. Together, Anna and Tom explore not just the practical side of protection, but the mindset issues founders face around risk, procrastination, confidence and doing the uncomfortable but important work.

In this episode, Anna and Tom talk about:

• What business protection actually covers (and why it's much more than life insurance)
• The risks founders don't think about until something goes wrong
• Why sickness is far more likely than death, and how income protection really works
• How business protection can support directors, key people and partnerships
• Why putting something in place is better than waiting for the "perfect" moment
• The importance of trust, relatability and having difficult conversations in a human way

This episode is part practical guide, part mindset shift, and part reminder that building a business means protecting both the people and the work you've worked so hard to create.

If you'd like to talk to our guest Tom, please visit: https://talktoomalley.co.uk

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