E33: From Audience to Allies - Why Community Is the Future of Business with Mark Masters

In this episode of Creating the Curve, Anna Bravington is joined by Mark Masters, founder of You Are The Media, to talk about what community really means in business and why it matters more than ever.

They explore the shift away from broadcasting at people towards creating spaces where people feel they belong. From building trust and shared identity, to why experiences matter more than polished perfection, this is a conversation about the power of collective effort over individual hustle.

Mark shares honest stories from building You Are The Media, including moments that didn't go to plan (a power cut, a pub, and a laptop held open on 4G), and why those imperfect moments often become the most memorable and meaningful.

Together, Anna and Mark unpack how community lightens the load for founders, creates stronger relationships, supports better learning, and helps people feel less alone in business. It's a thoughtful, practical conversation about connection, contribution, and why the future of marketing and growth is built with people, not just platforms.