E280: Why Text Marketing Still Wins in 2026 with Project Broadcast Founder Jake Dempsey

In this episode of the Modern Direct Seller Podcast, we're joined by Jake Dempsey, Founder and CEO of Project Broadcast, to talk all about text marketing strategies for 2026. Jake shares his data-driven philosophy on relationship marketing, why the most engaging messages are often the simplest ones, and how direct sellers can use automation to build and own their audience. You'll come away with practical ideas for using Project Broadcast to capture leads, nurture relationships, and create repeatable systems that grow your business without adding to your to-do list.

Get started and learn more about Project Broadcast here. If you're already using Project Broadcast, send their team a message sharing what you learned today and what's on your wish list for the platform.

Time-Based Notes:

• 1:47 - Rapid-Fire Questions

• 8:39 - What Is Project Broadcast & Who Does It Serve?

• 10:43 - DAU/MAU: How Often Are Users Actually in the Platform?

• 12:49 - Brand Marketing vs. Relationship Marketing

• 20:16 - Own Your Audience — You Are Facebook's Product, Not Their Customer

• 23:57 - Oh My Hi + Project Broadcast: Real Automation Wins

• 25:08 - Automation Ideas: Recipe Clubs, Birthday Clubs & Vendor Events

• 28:21 - The $25 Rule: How to Know If a Tool Is Worth It

• 31:35 - Coming Soon: Smart List Technology Preview

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Get the full show notes at https://moderndirectseller.com/episode280