E222 Zach Vallese: What News Matters Right Now in The Creator Economy

Zach Vallese is a creator economy reporter at CNBC, where he covers the business of creators, platforms, and digital media across the network’s digital and social platforms. His reporting explores how creators build sustainable businesses, how platforms adapt their strategies, and how monetization, regulation, and AI are reshaping the online landscape. He regularly interviews TikTokers, YouTubers, Instagram creators, and the teams behind them to understand how this industry is evolving.

In addition to his reporting, Zach is a segment producer for Squawk Box, CNBC’s flagship morning show, where he produces daily live segments on business, tech, and markets. He can also solve a Rubik’s cube in under two minutes.