E162: It’s Not Your Prices - It’s How You’re Selling Them
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E162: It’s Not Your Prices - It’s How You’re Selling Them
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Title: It’s Not Your Prices - It’s How You’re Selling Them
In this episode, we’re tackling one of the biggest questions in the wedding industry: “Why am I not booking, even though my work’s amazing?”
The simple answer? It’s not your prices — it’s how you’re communicating value. Katie and Roxy dig into how to bridge the gap between what you charge and what couples feel they’re getting, so you can confidently sell without dropping your prices. They’ll share how to position your offers, handle “you’re out of our budget” conversations, and make clients see your worth before they even see the number.
If you’ve ever doubted your pricing or felt like couples just don’t get it, this one’s for you.
SHOW NOTES / EPISODE HIGHLIGHTS
Why under-enquiries aren’t always about your price point
The perception gap between what you charge and what couples believe they get
How to sell emotion, not just features
What to say when couples mention budget
How to raise prices confidently and back them up
Flodesk: our £6,000 email and how to lock in legacy pricing