E151: Kerim Kfuri: From Prototype to Product: Demystifying The Supply Chain

Ever wonder how that toy made in China—or that bag of chips at your local store—actually makes its way into your hands? Behind every product is the complex, high-stakes world of the global supply chain.

In this episode, Roger sits down with Kerim Kfuri, President & CEO of The Atlas Network, the host of The Supply and Demand Show, and bestselling author of Supply Chain Ups and Downs. Kerim has guided companies of all sizes through major crises, from COVID-era shipping shutdowns to today’s tariff challenges. Together, they unpack the hidden mechanics of how products move from idea to prototype, through manufacturing, quality control, shipping, customs, and distribution—where even one missed detail can unravel an entire business model.

Kerim also sheds light on the misunderstood aspects of supply chain management, the role of AI in transforming logistics, and the costly mistakes entrepreneurs must avoid as they scale. Whether you’re building a product-based business or simply wondering why your Amazon package sometimes takes weeks instead of days, this episode is packed with practical insights into the systems that power our everyday lives.

Topics Include:

• From Factory Floor to Front Door: The Journey of Every Product
• Navigating Risks: Tariffs, Pandemics, and Global Disruptions
• Guarding Against Theft and Counterfeiting in Supply Chains
• How AI is Reshaping Sourcing, Prototyping, and Logistics
• Entrepreneurial Lessons: Balancing Details with Big-Picture Strategy

Connect with Kerim:

Website

Book

The Atlas Network

The Supply and Demand Show

LinkedIn

Instagram

YouTube

Facebook

X

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsor:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.

Produced By: Social Chameleon