E14 - That One Time, at Re-Brand Camp...

If life is like a box of chocolates, and you never know what you’re going to get, your brand is more like an ice cream sundae. If it’s built right, you know your customers are going to get a consistently wonderful experience with a shining cherry on top every time.

A few years back, we were approached by the organizers of a long-lived summer camp looking for a bit of marketing help. But our recommendation for an all-out rebranding was a bit more than they expected.

In this episode, we reconnect with our friends from the Ohio Department of Natural Resources to recount the challenges, insights, ah-ha's and oohs and ahhs that happen when clients and agency have a full understanding and trust in the science and creativity involved in branding.

Guests:

• Jeremy Scherf, Central Region Manager, Ohio Department of Natural Resources Division of Forestry
• Marin Smith, Vice President of Client Services and Creative, Shift•ology Communication

Episode Links:

• Blog: That One Time, at Re-Brand Camp...
• See the rebranded camp
• Contact Shift•ology to learn more about branding services