E120: Swiping for style: Gen Z's fashion playbook

In this episode, we get candid with our colleagues on how and where they actually shop for clothes—and what that says about the future of fashion.From Pinterest and RedNote, to flea markets and Brandy Melville, we explore how social media and offline experiences are shaping buying decisions. We also dive into emerging trends like capsule wardrobes, color analysis, and whether fashion magazines still hold cultural weight.Beyond just buying behavior, we also discuss what “fashion consciousness” looks like among today’s consumers: Do we still care about brands? Do TikTok trends actually influence purchases? And has fast fashion lost its appeal?Tune in to hear how four women across Asia are navigating the balance between aesthetics, values—and a crowded closet.

Chapters:

00:00:43 – How young women across Asia shop for clothes (online vs offline)

00:02:15 – Where style inspiration really comes from: Pinterest, TikTok, Rednote

00:05:01 – Are we minimalist or maximalist? Capsule wardrobes vs impulse buys

00:10:56 – Is fashion still about brands—or just what makes us feel good?