E12:Reimagining Insights in the Age of AI

In this episode, JT sits down with Nick Graham, Founder of Vertemis and former Global Head of Insights at Mondelez, to explore why the insights function must reinvent itself for the AI era.

Nick argues that insights teams need to move beyond being data suppliers to become true decision drivers—owning the full “insights impact” chain and acting as co-pilots to business growth. Together, they discuss the courage required to let go of legacy approaches, the role of automation in freeing capacity for leadership, and how AI is more than an efficiency tool—it’s a catalyst for transformation.

Nick shares why the future of insights is less about the “what” and more about the “why” and “so what,” leveraging human empathy, curiosity, and storytelling to deliver real business impact.