E105: How to Get the Most out of Clay

In this episode of B2B Marketing Futures, we dive into how marketers are getting real value out of Clay — and where the pitfalls lie. Joaquin Dominguez is joined by Justin Noll (Sense) and Daniel Rodgers (Trainual) to unpack how this increasingly popular tool fits into modern MarTech stacks, and what it takes to use it well.

We explore:

• The original problems Clay helped solve
• How it now supports enrichment, scoring, outbound, and ABM
• Real-world wins and where the ROI actually comes from
• Common mistakes that lead to wasted credits
• Practical advice for marketers just getting started

If you’re experimenting with Clay, or trying to connect tools like HubSpot, n8n, and LinkedIn into a smarter GTM machine — this episode is full of lessons from the field.

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