E1: How to become oversubscribed

How has Swatch become "the" watch brand overnight, selling out in 30 mins and seeing their watches sell online for 10x their original cost?

Oversubscribed is a simple approach that allows you to sell your product or service for more than your competitors, whilst reducing the number of customers you serve. Find out how I use oversubscribed to increase my prices and work with only a handful of clients.