E090 - Surviving AIO: Can Organic Traffic Compete?

Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic.

Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic.

As AIO increases the frequency of “zero-click searches,” many websites are losing valuable traffic that once supported brand awareness and top-of-funnel engagement. Prospects who might have visited your site to learn more now get what they need from the AIO snippet and move on—never reaching your content or discovering your value proposition. This shift, along with the rise of AI-driven tools like Perplexity and ChatGPT, means SEO strategies must evolve to remain visible across multiple platforms.

To adapt, website owners need to focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), build strong author profiles, and optimize content for credibility. Publishing under real names with detailed bios, certifications, and social proof helps establish authority with both users and Google. Additionally, with Google’s latest algorithm prioritizing fast load speeds and mobile UX, site performance has become more critical than ever. Streamline code, compress images, and deliver a seamless mobile experience to stay competitive in this new AI-powered search era.

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