E07: Scooped for Joy
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E07: Scooped for Joy
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What makes scooped ice cream feel like more than just a dessert?
In this 10-minute episode, I sit down with my AI research partner, Quals.AI, to explore the emotional and sensory universe surrounding scooped ice cream in the UK. Based on 30 in-depth interviews conducted in June 2025, we uncover why Brits don’t just eat ice cream—they feel it.
💬 We talk about:
- Why scooped feels “fresh,” “social,” and “special”
- How packaged ice cream plays a very different—but equally valid—role
- What happens when you ask someone to describe ice cream to someone who’s never heard of it
- And yes… the surprisingly serious role of hygiene in choosing a scoop
It’s a conversation about joy, nostalgia, indulgence, and consumer behavior—with a dash of whipped cream on top.
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