E036 - Media Arbitrage vs. Brand Arbitrage

I was recently a guest on another Podcast, and the host asked me a question about what will happen to publishers' organic traffic that disappeared with the recent Google / SEO changes.

That question led me into a bit of a tangent / rabbit hole (I'll republish that episode here when it goes live in December), and today I share some of my updated thoughts after having an evening to reflect on the conversation.

PS: If you want to sponsor our Podcast in 2026, now's the time to get in touch. Email me at [e-mail]

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