• E025 - How to Measure Your Marketing Dollars: Part 2 Understanding CAC

  • Aug 10 2024
  • Duración: 23 m
  • Podcast

E025 - How to Measure Your Marketing Dollars: Part 2 Understanding CAC

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  • Resumen

  • Join Scott and Nikole on the Ca$hflow $how as they discuss essential topics for small business owners. In this episode, they delve into Customer Acquisition Cost (CAC), explaining its importance, how to calculate it, and strategies to reduce it.

    Download Nikole’s Marketing ROI calculator and watch the video instructions

    https://resources.momentumaccounting.com/marketing-calculator

    Chapters:

    00:00 Introduction

    01:00 Welcome Back: Class is in Session

    01:10 Understanding Customer Acquisition Cost (CAC)

    02:16 Calculating Marketing Costs

    05:59 Optimizing Marketing Strategies

    14:05 Improving Conversion Rates

    18:58 Leveraging Organic Growth Channels

    19:38 Conclusion and Resources

    📣 Shout Outs: Terrell Turner

    ⬇️Videos Referenced⬇️

    https://youtu.be/uJICoFkpiB8

    🔗 Connect With Us On Linkedin! 🔗

    Nikole Mackenzie

    📎 https://www.linkedin.com/in/nikolemackenzie/

    Momentum Accounting

    📎 https://momentumaccounting.com/

    Scotty OKR Scarano

    📎 https://www.linkedin.com/in/scottscarano/

    Padgett NC

    📎 https://www.padgettnc.com

    Accounting High

    📎 https://www.linkedin.com/company/accounting-high/

    📎 https://www.accountinghigh.com/
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