E-Commerce and Email Marketing with Melanie Balke

On this week’s show Max interviews expert e-commerce and email marketing freelancer, Melanie Balke covering topics such as:

E-Commerce in the time of COVID-19,

Which industries in E-Commerce are doing better than others,

Changes to essential verticals,

How e-commerce companies are reacting to COVID-19,

Long term brand building opportunities,

How to utilize trends for your company,

Cost-per-clicks (CPCs) for e-commerce on the advertising side,

Email marketing campaigns to convert new customers,

Preferred ESPs