James Dyson built an empire on relentless innovation, testing 5,126 prototypes before finally cracking the vacuum cleaner game. That kind of persistence is impressive, but does it mean Dyson is the golden standard of engineering, or just another brand riding on clever marketing?

We’re diving into Dyson’s rise from scrappy inventor to billionaire businessman, comparing his journey to other accidental innovations like bubble wrap and Post-it notes. But not everything about Dyson’s success story is spotless. His controversial decision to move operations from the UK to Singapore, despite being a vocal Brexit supporter, raises questions about loyalty versus business strategy. And then there’s the more uncomfortable side: allegations of poor labour conditions in Malaysia, a topic that continues to shadow the company’s global reputation.

On the flip side, Singapore offers undeniable benefits, favourable tax policies, cutting-edge tech infrastructure, and a strong talent pool. But at what point does business strategy cross the line into hypocrisy? And does Dyson still deserve its premium reputation, or has it become just another corporate machine, prioritising profits over principles?

From ethical dilemmas to whether their products actually live up to the hype, we’re breaking down the story behind the brand, and whether Dyson really sucks in more ways than one.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.