“Driving Awareness and Education – giving patients the tools to take action”

Host, Victoria Summers, welcomes colleague Tina Shepley to discuss how patient empowerment has evolved and what it looks like today from a global lens. In addition, Tina shares advice on effective patient activation strategies and walks through several examples across conditions and geographies. This conversation is based on chapter 8, “Activating and Reaching Patients in an Evolving Media Landscape.”

Featuring: Tina Shepley, associate principal at ZS in the London office and a leader of ZS’s patient health and equity accelerator.

Produced by Samantha Keyes and Georgianna Moreland