In January this year, Netradyne, the logistics AI startup, became India’s first unicorn of 2025 after it raised $90 million in series D funding.

You see, it did not take it long to realise that its sweet spot is the long-distance trucking segment. It serves over 3,000 customers across eight countries, including the likes of Amazon, Shell, Indian Oil and Greenline Mobility. And it all began with one rather primitive prototype. Of course, now it has morphed into a compact device with a built-in GPU, up to four cameras, and a disembodied voice alerting drivers not to crash the vehicle.

The Ken reporter Abhirami G found herself in the backseat of one of Netradyne’s test cars in Bengaluru's Whitefield neighbourhood. The driver of the car was a Netradyne employee. And as he weaved through the traffic, the company’s signature always-on surveillance cameras didn’t just watch his every move, but also apparently “understood” and “analysed”. As he drove, he was generating the precious training data that powers the company’s bread and butter. Apart from making roads safer, this whole system also doubles up as a driver’s best legal defence in times of trouble. The company’s executive Vice president of Engineering Teja Gudena said that on multiple occasions, it has saved drivers from liability by proving their innocence in accidents.

Apart from its new-found unicorn status, it reportedly managed to clock Rs 1,000 crore in revenue in 2023. It also currently has a stronghold in the US and other major global markets. Reaching all of these milestones within nine years is pretty remarkable. But despite all that success, Netradyne is now grappling with an existential crisis. Because now, driverless vehicles are no longer science fiction, they are a logistical inevitability. And that leaves Netradyne in a rather tricky spot.

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This episode was first published on Feb 13, 2025

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