Dream big and build a fitness community. Founders Tom and Alfie share their journey.

In this engaging conversation, Darren Curtis discusses the evolution of Elevate, the importance of community and personal connections in the fitness industry, and the challenges of scaling a business. The dialogue covers various topics, including competitive fitness events like Hyrox is, the unique culture at Elevate, and the significance of member experiences. The conversation highlights the gym's commitment to fostering a supportive environment and giving back to the community through charitable initiatives.

Takeaways:

Fitness is a journey that requires commitment and consistency.

The Pain Game is a unique fitness experience that challenges participants.

Hyrox competitions test both strength and endurance.

Creating a gym culture that prioritizes member experience is crucial.

Scaling a fitness business presents unique challenges and opportunities.

Community events foster connections among members and enhance retention.

Personal relationships between trainers and members are vital for success.

Elevate focuses on longevity and functional training for all ages.

Charitable initiatives strengthen community ties and brand reputation.

Engaging workouts and challenges keep members motivated and involved.