Dr. Christiane Schroeter Shares Ways to Grow Your Business FAST

The Branding Laboratory: Dr Christiane Schroeter on multiplayer brands, scaling growth, and aligning brand strategy with performance marketing.

Dive into "The Branding Laboratory" with host Deevo and special guest Dr Christiane Schroeter, founder of backstory and creator of the Multiplayer Brand concept.

This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Dr Christiane his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp).

The conversation delves into the essential synergy between brand strategy and performance marketing, emphasizing the critical role of internal alignment and customer-centric messaging.

Learn how to stop sounding like a sales pitch, achieve clarity (which is king), and use a unique 'message library' to leverage AI effectively while avoiding the "sea of sameness." Discover the blueprint for building a brand that truly multiplies value, not just vanity.