Double Down on Customer Value: Operating for Real Growth - with Anuj Adhiya

In this episode, Julia Rumpf and André Morys sit down with Anuj Adhiya, growth leader, author of Growth Hacking for Dummies, and one of the early team members at GrowthHackers, to talk about what real growth looks like when you move beyond surface metrics.

Together they explore why sustainable growth starts with customer value, not dashboards, and how companies can turn learning into their true operating system.

Key Highlights:

• Why “growth problems” are often people problems, not process issues

• The mindset shift from marketing KPIs to shared learning goals

• How to build trust and psychological safety that fuel experimentation

• Why fewer, smarter tests beat hundreds of shallow ones

• The secret to aligning every team around customer value

• What it means to treat yourself like a product and keep learning

Join us live at GMS 2026 in Frankfurt on June 16th, 2026 and connect with 700+ optimizers, experimenters, and growth professionals from around the world.

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