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Don’t Say That

Don’t Say That

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Don’t Say That! is the #1 podcast dedicated to keeping marketers compliant and up-to-date on all the rules, regulations and trends they need to protect themselves and their businesses from government intervention. Hosts Greg Christiansen (20+ year FTC-focused attorney) and Anik Singal (21+ year digital marketer turned “FTC Expert”) help you navigate and simplify marketing compliance in 2024…Copyright 2024 All rights reserved. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • FTC Asset Freezes Are Surging...
    Mar 27 2025

    This episode of the Don’t Say That podcast is a bit of a fire alarm episode.

    Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes.

    In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers.

    Yeah, they’re freezing bank accounts first and asking questions later.

    Here’s what we get into:

    • Why “scaling” language is now on the FTC’s radar
    • The 7+ recent asset freeze cases and the pattern behind them
    • How the FTC is bypassing rule changes and still winning in court
    • Why marketers are most vulnerable when using income testimonials and “business in a box” claims
    • How I’m selling out an event without a single dollar sign in the copy

    Listen in and learn how to pivot your marketing fast before the FTC comes knocking.

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    17 m
  • FTC Laws Every Marketer Must Know...
    Mar 4 2025

    Greg’s out this week, but I’ve got something special for you. Instead of tackling the latest FTC updates solo, I’m bringing you a powerful session, a compliance event we held.

    In this episode, you’ll hear directly from Greg as he breaks down three critical FTC regulations that impact your marketing: Sections 5, 13B, and 19.

    These rules shape how marketers handle compliance, and understanding them could mean the difference between running a smooth business and getting hit with serious fines.

    Here’s what you’ll learn:

    • What Section 5 covers and why the FTC focuses on “net impression” in advertising.
    • Why The Supreme Court delt the FTC a DEVASTATING blow.
    • Why phone sales carry more risk than online or live event sales.
    • What you can do to protect yourself from unexpected enforcement actions.

    And of course, this all leads up to something big—we’re officially gearing up for Compliance Summit this September!

    Tune in to get a taste of the high-level training we’ll be delivering and learn why being proactive in compliance is more important than ever.

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    40 m
  • Am I REALLY a Spy for the FTC?
    Feb 25 2025

    All right, I’ve heard the rumors.

    Some people out there are convinced that I’m secretly working for the FTC—turning in friends, handing over insider info, and using Don’t Say That as a front.

    Let me be clear: That’s the dumbest thing I’ve ever heard.

    Greg and I sat down in this episode to address these ridiculous claims head-on. I’m fired up, and I’m setting the record straight once and for all. We break down…

    • Why this conspiracy theory makes ZERO logical sense.
    • The reality of how the FTC actually investigates businesses (hint: they don’t need me).
    • How I actually negotiated my $2.5M settlement—without any shady deals.
    • The real reason I started Don’t Say That and Compliantly (spoiler: it’s not to rat you out).
    • Why marketers spreading these lies are doing more harm than good for the industry.

    If you’ve heard these rumors—or worse, believed them—watch this episode. Let’s put this nonsense to rest.

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    16 m
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