Don’t Be a Turkey: Why Thanksgiving Might Not Be the Best Time to Launch Your Book

Thinking about launching your book during Thanksgiving week? You might want to hold that cranberry sauce. In this Authors Allies Book Bites episode, host Rebecca Hallbach Paciorek breaks down the real pros and cons of a holiday launch — from skyrocketing ad costs to distracted readers — and offers smart strategies if your timing can’t budge.

You’ll learn:
✨ Why Thanksgiving week is one of the most competitive publishing windows of the year
✨ When it actually makes sense to launch during the holidays
✨ Three things to do if your launch date can’t move
✨ The best “sweet spot” months to give your book the attention it deserves

Whether you’re planning your next release or revamping your launch timeline, this episode will help you choose the moment that makes your book shine (not get buried under Black Friday deals).

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This episode was done with AI assistance.