Don Hutson - Signal Moments: Turning Goosebumps Into a 40-Year Speaking Career (And Why Your Sales Team Needs Them Too)

Want to know the REAL difference between speakers who get standing ovations... and ones who get politely ignored?

David Bush sits down with legendary speaker and sales trainer Don Hutson to unpack 40+ years of platform secrets...

Including the "signal moments" that changed Don's life forever.

(Spoiler: It started with goosebumps at a seminar... and ended with him sharing stages with Zig Ziglar, Norman Vincent Peale, and Paul Harvey.)

Here's what you'll learn:

• The "Epiphany Threshold" – Why your sales pitch is either boring (level 2)... interesting (level 7)... or straight-up unbelievable (level 9+)

• Don's "Success Formula" – Vision + Skill + Discipline x PASSION = Results (and why passion is the force multiplier most teams are missing)

• Why "prescription before diagnosis is malpractice" – and how to run a needs analysis that makes prospects help YOU design the winning presentation

• The power of the PAUSE – How Don went from "rapid fire exhaustion" to goosebump-inducing delivery

• Collaborative vs. Competitive Negotiation – And why 95% of people have NEVER been trained on this critical skill

Plus... Don reveals how he pivoted during the pandemic...

Became COO of an AI-powered healthcare software company...

And why his "real world" experience is making him MORE valuable as a speaker today.

Whether you're leading a sales team, booking a keynote, or just trying to close more deals without the grind...

This episode's packed with signal moments YOU won't forget.

Hit play. Take notes. And get ready to level up.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/6