Are you focusing on the right customers? Is your culture creating consistent customer value?
Are you leading in ways that actually drive results? In this episode of Doing CX Right®, Stacy Sherman shares five standout takeaways from her conversation with marketing legend Seth Godin. Most brands get customer experience wrong. Seth and Stacy reveal what to do instead—clear, actionable insights that challenge outdated thinking and support long-term growth.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy through this link.

Are your customers truly delighted, or are company silos preventing your understanding their unspoken desires? How can you transition from providing adequate service to delivering exceptional, memorable experiences through effective design?

Stacy Sherman and featured guest Katie Webb, Head of Transformation and Innovation at Aflac, share strategies to help you understand customer needs, the power of experience design, and ways to foster cross-team collaboration. Discover how everyone in your company can play a role in enhancing customer interactions and driving business success.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy here.

Many business leaders believe emotional connection is unquantifiable and too fluffy to produce real results. This episode of Doing CX Right challenges that view. Stacy Sherman and Patrick McCullough of Hallmark Business Connections reveal how emotional engagement directly influences revenue, retention, and customer loyalty. Listen to how a retailer’s handwritten card campaign to one million top customers outperformed all other marketing campaigns. Discover how a tool empowered call center teams to turn everyday interactions into loyalty-building experiences. If you think emotions can’t be measured—or don’t affect your bottom line—this episode proves otherwise.

Connect with Patrick McCullough and learn more about Hallmark Business Connections innovative approaches to customer experience:

Website & Resources:

• Hallmark Business Connections
• Break Through by Hallmark | Mass Direct Mail
• Care by Hallmark
• Connect by Hallmark
• Shop Cards by Category
• Tips and Case Studies
• Request a demo

Got questions for Stacy Sherman, reach out at DoingCXRight.com.

Book time with Stacy through this link.

Access FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

What does it mean to be 'hooked on customers?' How does it propel businesses into action?

Stacy Sherman and Bob Thompson, author, and CEO of Customer Think Corp, explore customer-centric businesses and examine how they execute strategies and outperform competitors that you can do too. Learn the five key habits of customer-centric businesses and why having a clear brand purpose is crucial for CX success. Uncover the truth about linking customer metrics to employee pay and why consistency in leadership behavior is the biggest differentiator in CX performance.

There are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy here.

Are you struggling to navigate competing demands in your business and personal life? What if you could embrace both sides of seemingly contradictory choices? In this episode, Stacy Sherman and Professor Wendy Smith explore the power of "both/and thinking" to make more creative, flexible, and impactful decisions. Learn how to shift from either/or mindsets to accommodate multiple perspectives simultaneously. Discover practical strategies for leaders to foster cultures of productive tension, change the questions they ask, and find synergies between opposing ideas. Uncover how embracing paradox can drive innovation, sustainability, and better customer outcomes in an increasingly complex world.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy here.

Your customer says they’re “satisfied.”
So why didn’t they come back?

Stacy Sherman—a global keynote speaker and advisor with over 25 years of experience improving customer experience at leading B2B and B2C companies—challenges a metric many businesses still rely on: Customer Satisfaction (CSAT).

She explains how CSAT became the standard, why it made sense in the past, yet no longer reflects what creates true customer loyalty today. “Satisfied” usually means nothing went wrong—but that’s not enough to earn retention, repeat purchases, or referrals. If CSAT is still guiding your strategy, this episode will show you what it’s missing—and what to measure instead.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy through this link.

Is customer experience still a true brand differentiator—or has it lost momentum? Across industries, customer experience (CX) is under pressure. While many companies claim to put customers first, the reality often tells a different story: broken systems, disconnected teams, and blurred ownership are hindering meaningful progress. Stacy Sherman and guest Sean Albertson take a direct look at what’s going wrong and offer a path forward with clear, practical steps leaders can apply now. They also introduce a new CX community—created to connect professionals, exchange ideas, and reinforce the value of customer experience as a core business discipline.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy through this link.

Customer experience & customer service are important for long-term success, yet they are not interchangeable. Stacy Sherman and Max Ball, Principal Analyst at Forrester, discuss the differences and leadership best practices so you are doing both right. You'll also hear new trends to be mindful of and plan for, including gig CX, artificial intelligence, chatbots, and other technologies to solve customer needs versus creating pain points.

Learn more at DoingCXRight.com.

Access our FREE Customer Experience Audit Tool: Click here.

Grow as a CX Professional with our numerous Resources.

Book time with Stacy through this link.