On this episode of the CANIS Pro Series, host Brent LaBrada emphasizes the essential role of behavioral assessments in dog training. Before any training begins, understanding a dog's unique behavior is crucial for creating a customized and effective plan. Brent takes listeners through his process of evaluating a dog and their family, from assessing a dog's temperament to identifying any potential challenges. He explains the key signals he looks for during these assessments, how they shape training strategies, and why this step can make all the difference in a dog’s long-term success. If you're a trainer or dog owner, this episode is packed with valuable insights into why understanding the whole picture is the best way to start any training journey.

Interview w/ Jacob Morgan of Yorkshire Canine Academy

In this episode of the Dog Trainers Podcast, Mariano Alvarez and Brent Labrada sit down with Jacob Morgan from Yorkshire Canine Academy to explore his journey from professional rugby player to successful dog trainer. Jacob shares how mentorship, strategic content creation, and a strong personal brand have shaped his business. They discuss the evolving role of social media in dog training, the importance of taking sabbaticals for personal growth, and how raising prices can improve both business and life balance. Jacob also opens up about cultural experiences in Ireland, the challenges of scaling a business, and why managing dogs is sometimes easier than managing clients. Packed with insights on training methods, social media strategies, and the keys to building a sustainable business, this episode is a must-listen for trainers looking to grow both professionally and personally.

Mariano Alvarez
IG @UNTAMEDDOGCO
www.untameddogco.com
Phoenix, AZ

Brent LaBrada
IG @CANISBEHAVIOR
www.canisdogtraining.com
Los Angeles, CA

Jacob Morgan
IG @yorkshire_canine_academy
www.yorkshirecanineacademy.co.uk
Leeds, UK

Episode Title: Mastering Client Conversations | The CANIS Pro Series

In this episode of The Dog Trainers Podcast, Brent LaBrada introduces a brand-new segment: The CANIS Pro Series. In this first episode of the series, Brent dives into the crucial art of talking with new clients or leads who reach out to your business. A high percentage of dog trainers struggle with effectively communicating the value of their services, which often results in missed opportunities.

Brent explores key human psychology techniques that can help you build trust, make clients feel comfortable, and get them excited to work with you. If you're looking to improve how you handle incoming calls and inquiries, this episode is packed with actionable insights to help you convert leads into loyal clients.

Tune in to learn how to improve your communication skills, connect with potential clients on a deeper level, and grow your dog training business with confidence.