Does gamification encourage behaviour change? A look into Beat the Street

A podcast series from Intelligent Health, Movement is Life includes experts sharing their experience on the importance movement has on our health, economy and environment. Each episode examines a different sector and area, so no two are the same!

Join our discussion today as host Bethany speaks to Ruth Dale, Founder, Coach & Podcast host at Behaviour Change Marketing Bootcamp, and Marc Harris, PhD, Head of Research at Intelligent Health. We take a deep dive into behavioural science, social marketing, the data behind Beat the Street and more!

Listen as we celebrate 10 years of Beat the Street and the fantastic legacy it has created. At the time of publishing, Beat the Street has had 1,729,887 players, 5,118 schools, 161 schemes across the UK, and in total, participants have travelled 14,324,127 miles!

Find our guests

Ruth's website - https://www.socialinsightmarketing.co.uk/bootcamp

Ruth's Twitter - https://twitter.com/ruth_dale

Ruth's LinkedIn - https://www.linkedin.com/in/ruth-dale-a19b3538/

Ruth's podcast - https://www.facebook.com/SASPsomerset?fref=ts

Marc's Twitter - https://twitter.com/HarrisAMarc

Marc's LinkedIn - https://www.linkedin.com/in/harrisamarc/

Find Intelligent Health

Website - www.intelligenthealth.co.uk

LinkedIn- https://www.linkedin.com/company/intelligent-health-uk

Twitter - https://twitter.com/Intelligent_Hlt.

Instagram - https://www.instagram.com/intelligenthealthuk/

Facebook - https://www.facebook.com/intelligenthlt

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All information is correct at the time of recording.