Diving Into The Leadership Story Lab with Esther Choy

Esther Choy is the author of the book Let The Story Do The Work and is working on a second book about story discovery. Her company, Leadership Story Lab, has worked with leaders from top-tier organizations such as Comcast, Allstate, Chicago Public Schools, United Airlines, and the Kellogg School of Management at Northwestern.

"Esther Choy isn’t just smart and wise and sensible, but she also imbues her work with a spirit of kindness and positivity. The result is a book that’s rousing in both its practicality and its encouragement. You should read it immediately. "

—Stephen J. Dubner, coauthor of the Freakonomics books, and host of Freakonomics Radio

“I’ve been delivering presentations for years, but after reading this book, I felt a change in the way I built my story. The result was extremely effective. The audience was engaged and excited. I would recommend this book to anyone who delivers presentations or talks to people-- the lessons are applicable to anything!"

-Mike Maiorisi, Sr. Business Operations Associate, athenahealth

Dr. Rod Berger is a keynote speaker, moderator, producer, author, and expert in strategic storytelling. Berger’s book, The Narrative Edge: Authentic Storytelling That Meets The Moment (Wiley), hits bookstores in late 2025. He draws on more than 4,000 interviews conducted worldwide for Forbes, Entrepreneur Magazine, and Fair Observer, including a cover story about former Virgin Entertainment co-founder Jason Felts, for Los Angeles Magazine, as well as various podcasts. He has captured the narratives of investors, CEOs, renowned entrepreneurs, bestselling authors, scholars, and cultural icons such as NBA legends Magic Johnson and Charles Barkley, as well as United Nations officials and Van Halen’s Sammy Hagar, while also exploring the behind-the-scenes world of Formula 1.

Berger has met with the Crown Princess of Sweden, Pope Francis, United Nations officials, and NGO leaders, covering stories of water insecurity with WaterAid, the intergenerational refugee crisis faced by displaced Sudanese in Uganda, and the impacts of child marriage in Western Africa with the Le Korsa Foundation.

Berger served as a guest lecturer at Vanderbilt University’s Owen Graduate School of Management for nearly two decades, focusing on the power of storytelling in business.

He has partnered with The Jim Henson Company to create a television show, The Ultimate GOAT, that combines his passion for distant lands and storytelling with culture, sports, and puppetry for family programming.

Berger conducts moderated keynote events that blend storytelling with live, on-stage narratives featuring cultural icons such as Opal Lee, the recipient of the Presidential Medal of Freedom, a Nobel Peace Prize nominee, and recognized as the “Grandmother” of Juneteenth. In 2023, Berger received the inaugural Pangea International Literacy Prize and delivered his TEDx Talk, “Story is Our Currency.” He lives in Franklin, Tennessee, with his wife and two children.

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