AI is here. Now what? If you're a distributor who's struggling to answer, you're in good company. Distributors as a whole are cautious about buying into broad-appeal solutions. But, they're not Luddites. Instead, they want products that provide industry-focused context and bottom-line value. There's no better ambassador for AI and how to successfully apply the tech to distribution than Ian Heller, co-founder and chief strategy officer of the Distribution Strategy Group, and host of the innovative Applied AI for Distributors 2026 summit.

There's also no better way to toast the 200th episode of Distribution Talk than with this conversation between two longtime friends. Jason caught up with Ian to discuss the future of AI in distribution, the expanding use of agentic AI, and the exciting program of expert knowledge, topics, and implementation strategies scheduled for this year's summit.

CONNECT WITH JASON

LinkedIn

CONNECT WITH IAN

Distribution Strategy Group

Applied AI for Distributors 2026

LinkedIn

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.

This episode was edited by The Creative Impostor Studios

Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

There's an adage that says those who cannot do, teach. Colin Dees is a welcome exception. He's an adjunct professor, researcher, author, speaker, and consultant. Colin founded Dees Consulting, LLC, to help distributors optimize profitability and growth.

Jason caught up with his longtime friend to learn more about his expertise in supply chain management and customer pricing strategies. The pair also explores the rewards of lifelong learning, be it in the classroom or on the warehouse floor.

CONNECT WITH JASON

LinkedIn

CONNECT WITH COLIN

Website

LinkedIn

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.

This episode was edited by The Creative Impostor Studios

Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Sports pools have long been a company-wide camaraderie-builder. Whether it's squares, brackets, or simple head-to-head match-ups, your staff loves a low-stakes distraction. What if you could turn that interdepartmental activity into a client-facing engagement tool?

Chris Briggs, founder and CEO of Touchpoint Games (TPG), helps distributors and manufacturers do just that. Jason caught up with Chris to learn how companies can use gamification to run sports pools that boost brand awareness, strengthen customer relationships, and drive sales.

CONNECT WITH JASON

LinkedIn

CONNECT WITH CHRIS

Website

LinkedIn

***

For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.

This episode was edited by The Creative Impostor Studios

Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.