On this episode of Disruptive Minds, host Bill Carlin sits down with Casey Winans, founder of Fullstride, to explore the real technology needs of modern fulfillment operations. With over 20 years of experience in warehouse management systems (WMS), logistics consulting, and software implementation, Casey brings a brutally honest look at what it really takes to choose, implement, and scale warehouse technology.

“The system can't lead—it supports. If your people and processes aren't ready, the tech will only amplify your problems.”

Whether you're a 3PL, a growing e-commerce seller, or an ops leader trying to modernize your warehouse, this conversation dives deep into the operational blind spots most teams miss—like aligning your staff, documenting your real workflows, and avoiding flashy tech that doesn’t fit your business.

• Why most WMS implementations fail before they begin

• The “demo doom loop” and how to escape it

• How to assess if your business is ready for new technology

• Key questions to ask before talking to vendors

• How to avoid becoming just another support ticket

• The true cost of neglecting training, alignment, and clarity

Casey Winans is the founder of Fullstride, a consultancy focused on helping mid-sized warehouses and fulfillment operations build clarity before diving into technology decisions. Fullstride works independently of software vendors, giving operators unbiased, expert guidance on system selection, readiness, and implementation strategy.

📎 Connect with Casey on LinkedIn:
https://www.linkedin.com/in/caseywinans/

🌐 Learn more about Fullstride:

📌 Subscribe to Disruptive Minds for real-world insights from operators, founders, and industry experts in fulfillment, logistics, and e-commerce.

👍 Like the episode? Drop a comment below, and let us know your biggest takeaway!

#WMS #WarehouseManagement #3PL #EcommerceLogistics #FulfillmentTech #DisruptiveMinds #CaseyWinans #BillCarlin #WarehouseOptimization #LogisticsStrategy #FullStride #TechImplementation #BarcodeScanning #AutomationReadiness

🔍 What You’ll Learn:💼 About Our Guest

If you're a small business and you're not using local SEO, you're missing out on free traffic, trust-building, and revenue.

In this episode of Disruptive Minds, host Bill Carlin chats with Mac Frederick—founder of Momentum, former Google search team member, and a leading expert in Google Business Profile optimization.

They cover:

• Why your Google Business Profile is more valuable than your social media

• How service area businesses (like 3PLs, trucking firms, and contractors) can win with local SEO

• What to do if your profile gets suspended

• How content and YouTube Shorts can boost your visibility

• Why hiring a digital agency might be a smarter move than going it alone

Mac also shares behind-the-scenes insights on how Google’s AI updates are reshaping local search.

Whether you run a warehouse, trucking terminal, retail shop, or local service business, this episode delivers actionable strategies to improve your online visibility.

Follow Disruptive Minds for more expert insights.

🔗 Connect with Mac Frederick👉 LinkedIn -- / macfrederick 👉 Momentum – https://www.needmomentum.com/👉 YouTube Channel – / @macfrederickmomentumdigital

In this episode of Disruptive Minds, we welcome Jeff Annaraj, Founder of Cybership, to explore why inventory management is more crucial than ever for e-commerce sellers and 3PL operators.We dive deep into:How inventory accuracy and cycle counting protect your profits in a volatile economy.The real impact of tariffs on e-commerce supply chains — and how smarter inventory planning can help you stay competitive.How returns management is evolving and why handling returns properly can now boost your bottom line.Why a Warehouse Management System (WMS) is essential for scaling your business — and tips for choosing the right WMS based on your operations.When it makes sense to use bonded warehouses for tariff savings — and why they're not always the right fit.Jeff also shares lessons learned from running a 3PL, explains why many businesses misuse WMS platforms, and offers insights into how smaller e-commerce brands can future-proof their operations.🔗 Learn more about Cybership’s fulfillment solutions and WMS technology: https://cybership.io/🔗 Connect with Jeff Annaraj on LinkedIn: https://www.linkedin.com/in/jeffrey-annaraj/👉 Subscribe to the Disruptive Minds Podcast for more expert conversations on e-commerce fulfillment, inventory management, supply chain technology, and 3PL strategies!#InventoryManagement #EcommerceFulfillment #3PL #WMS #SupplyChainManagement #ReturnsManagement #BondedWarehouse #Tariffs #WarehouseAutomation #Cybership #DisruptiveMinds #EcommerceLogistics #WarehouseManagementSystem

In this episode of Disrupting Minds, host Bill Carlin sits down with Chris George, CEO and co-founder of SubSummit — the world’s largest conference for subscription, membership, and loyalty brands. 🎙️Chris shares actionable strategies to maximize your in-person networking at live events. From preparation and strategic conversations to effective follow-up tactics, you’ll learn how to turn conference interactions into meaningful business opportunities. Discover how leading DTC brands like HelloFresh, Spotify, Panera Bread, Foot Locker, and more are building lasting relationships and driving growth through face-to-face connections.Whether you’re a DTC founder, a 3PL provider, or an entrepreneur looking to grow your subscription business, this conversation is packed with practical insights to boost your networking game and ROI at events like SubSummit.🗓️ SubSummit 2025: May 28–30 in Dallas, Texas!👉 Learn more and grab your tickets here: https://subsummit.com🚀 Explore the Hosted Meetings Program: https://subsummit.com/hosted-meetingsDon’t forget to like, comment, and subscribe for more expert insights on growing your brand and disrupting industries!#NetworkingTips #SubSummit #ChrisGeorge #InPersonNetworking #DTCBrands #SubscriptionBusiness #Entrepreneurship #BusinessGrowth #MarketingStrategy #EventNetworking #DisruptingMinds

🚀 Welcome back to Disruptive Minds! Today, we’re joined by Valentine Trent from iJility, a labor management expert specializing in 3PL warehousing, e-commerce fulfillment, and peak season workforce planning.📦 Labor is one of the biggest cost drivers in 3PLs and e-commerce operations—but it’s also one of the most misunderstood. Many operators assume more workers = more productivity, but that’s not always the case. In this episode, we discuss:✅ The biggest labor challenges in e-commerce fulfillment & 3PL warehouses✅ Why bad labor planning is costing 3PLs and e-commerce merchants thousands✅ How to scale your workforce for peak season without breaking the bank✅ The role of technology & automation in labor management✅ How to create an effective labor incentive program that boosts productivity

Visit iJility: https://ijility.com/💡 Whether you're a 3PL owner, warehouse manager, or e-commerce seller, understanding labor management is key to increasing efficiency, reducing costs, and improving order accuracy.

Welcome back to Disrupted Minds Podcast! Today, we're diving deep into email deliverability best practices, cold email strategy, and how to ensure your emails land in the inbox—not the spam folder. I'm joined by MV Braverman, email deliverability expert and founder of Inbox Welcome, to break down everything you need to know about sending effective emails that actually get read.📧 What We Cover in This Episode:✅ The difference between email delivery vs. email deliverability✅ How AI-generated spam and cold outreach impact inbox placement✅ Best practices for email authentication (SPF, DKIM, DMARC)✅ Why cold email personalization beats mass outreach every time✅ Common email marketing mistakes that get you marked as spam✅ The importance of text-based emails vs. image-heavy designs✅ How to improve email engagement and avoid being filtered out💡 Whether you're in e-commerce, B2B sales, or just looking to optimize your email marketing strategy, these expert insights will help you stay ahead in the ever-changing email landscape.🔗 Connect with MV Braverman & Inbox Welcome:🌐 Website: InboxWelcome.com📌 LinkedIn: MV Braverman📢 Don’t forget to like, comment, and subscribe for more marketing and business insights!#EmailMarketing #ColdEmail #EmailDeliverability #InboxWelcome #MarketingTips #B2BMarketing #EcommerceGrowth #DigitalMarketing #SpamFilter #EmailAuthentication #DMARC #BusinessGrowth

Are you leaving money on the table with your business credit card? In this episode of the Disruptive Minds Podcast, Bill Carlin sits down with Matt from Woohoo Group to uncover expert strategies for optimizing credit card rewards. Whether you're a 3PL, e-commerce seller, or business owner, you’ll learn how to turn everyday expenses into cash back, free travel, and massive savings.🔹 Key Topics Covered: ✅ Best credit cards for shipping, inventory, and business expenses✅ How to maximize points & travel perks ✈️🏨✅ Common mistakes businesses make with credit cards✅ Sign-up bonuses, shopping portals, and cash-back strategies💡 If you're spending thousands (or millions) on business expenses, this episode is a must-watch to optimize your rebates and travel rewards!📢 Get Matt’s exclusive guides on cashback & travel rewards: https://www.wuhoogroup.com/wuhoopoint...👥 Follow Matt:Email: matthew@wuhoogroup.comInstagram: @Wuhoo_Group TikTok: @WuhooGroup LinkedIn: / dongmatthew 💬 What’s your go-to business credit card? Drop a comment below! ⬇️#CreditCardPoints #BusinessCreditCards #EcommerceTips #3PL #CashBack #TravelHacks #DisruptiveMindsPodcastDisclaimer: The information provided in this video is for educational and informational purposes only and should not be considered financial, tax, or legal advice. Viewers should consult with a qualified professional before making any financial decisions. The Disruptive Minds Podcast, Racklify, and its guests are not responsible for any actions taken based on the content of this episode.