Disrupting Urban Mobility with EV Innovation- Anne Clara Laugesen
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Disrupting Urban Mobility with EV Innovation- Anne Clara Laugesen
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In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.
Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility.
Key Highlights:
00:00 Introduction
00:22 Anne Clara's Background and Passion for Mobility
01:00 The Evolution of Viggo: From Startup to Success
02:05 Challenges and Innovations in EV Ride-Hailing
04:04 Rebranding to Stella: Strategy and Impact
15:00 Marketing Strategies for Viggo and Stella
31:23 Future of EVs
36:33 Conclusion.
Resources:
1. Viggo- https://www.viggo.com/
2.Stella Energy -https://www.stellaenergy.io/
3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/
4. Paris Childress- https://www.linkedin.com/in/parischildress/